SEO Management for E-Commerce Sites

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While searching for products, customers are more likely to click on the first few links than those at the bottom of the SERPs. This makes it extremely necessary for websites to rank among the top 5 ranks of any search result. However, this is only possible when one utilizes proper SEO Management with great efficiency.

Additionally, research by BridgeEdge has proven that SEO drives over 1000% more traffic compared to organic social media techniques. So, if an e-commerce site owner figures out the crux of proper search engine optimization management, he or she can take conversion to another level.

For this, business owners have to:

Improve All Facets of SEO

According to the World Economic Forum’s survey in 2019, about 25% of a company’s market value is in correlation with its reputation. Therefore, one needs to employ all facets of SEO: on-page and off-page to increase one's brand visibility.

Here On-page SEO entails:

  • Implementation of target keyword within the first 100 words
  • Application of outbound links
  • Optimization of URLs
  • Keyword-rich meta description with the current year
  • Responsive design
  • Usage of title tag modifiers
  • Frequently asked questions
  • Optimize for image

On the other hand, Off-page consists of:

  • Backlinks
  • Directory listings
  • Social bookmarking
  • Newsletters
  • Co-marketing

However, if one hires the best SEO management company, he or she can leverage numerous other benefits such as:

  • High Return on Investment
  • Lasting impact
  • Users revisiting
  • Increasing credibility and trustworthiness
  • Affordable
  • Bird’s eye perspective
  • Competitive advantage
  • Time management

Improve User Experience

The critical factors in the ranking have evolved a lot. Previously, sites used to be ranked for the usage of keywords and backlinks. Nowadays, one has to keep the user engagement (UX) factors in mind as well. It mainly consists of page speed, bounce rate, and dwell time. 


It is best to avail of professional SEO management services for this.  Professionals will monitor a site's performance through the Google Page Speed Insights Tool and provide tips to improve it when needed. Some of them are:

  • Compressing the Image Size
  • Reducing plugins
  • Reducing Redirects
  • Application of caching solution
  • Minimizing HTTP Requests as much as possible
  • Lessen CSS and JS files

Apart from these, UX design is also an essential component that and experts from an SEO management company would look after. A few of their techniques being:

  • Simplifying the site’s navigation
  • Optimize site load speed
  • Make the website mobile friendly

Avoiding Black Hat SEO

Generally, Black Hat SEO is implemented by many websites to hamper one's ranking.

For instance, one may end up getting:

  • Spammed referral traffic
  • Unhealthy backlinks consisting of spam anchor text
  • Creating Duplicate Content
  • Negative Fake Reviews
  • Removing backlinks by requesting to Google Webmaster
  • Website Hacking

Hence, one should actively avoid getting trapped in these malicious activities. Industry experts can respond to these Black Hat tactics swiftly due to their expertise in SEO marketing and the knowledge of advanced tools. They will be monitoring for:

  • Link growth
  • Duplication of Content
  • Weekly reviews of Business Listings
  • Site performance
  • Strengthening website security.

Final Word

These tactics will help create a strong foundation for any company as they are long-term tactics. However, as a business owner, one might not have the time to go through them. Therefore, one must hire a professional service provider who is offering these SEO management techniques.

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