3 Best Services to Opt from an SEO Expert India

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Search engine optimization or SEO is crucial to maximizing a website’s traffic and brand reputation. Near about 40% of all website traffic starts a search query, making SEO so incredibly vital. 

The primary goal is to rank a website to reach the top of SERPs, which will automatically attract more organic traffic. Algorithms of search engines like Google’s are ever-changing, and hence, search engine optimization professionals need to stay tuned into the latest updates to perform accordingly. An SEO expert India focuses on those guidelines to structure a customized strategy for respective clients.

What are these? Keep reading.

3 Services to Avail of from an SEO Expert India 

1) On-Page SEO

The very first step to optimize a web page is on-page or on-site SEO. It is a process to optimize websites to improve their rankings and earn organic traffic. Furthermore, it ensures that a website has a high level of authoritativeness, trustworthiness and expertise.

How to Do It?

With the constant evolution of search engines, the focus is on relevancy and semantics in SERPs. With their plethora of complicated algorithms, search engines can now understand user’s queries better and deliver results accordingly. Digital marketing professionals employ the following strategies to get it done optimally-

  • Optimization of headlines, URL structure, etc.
  • Keyword placement
  • User-friendly navigation
  • HTML tags (meta title and description and header)
  • Incorporating relevant images/videos with keywords in ‘alt txt.’
  • Building links and more

2) Off-Page SEO

This strategy denotes what an SEO expert performs outside a website to generate traffic. It is a significant way to inform search engines what users think about a website. 

A high-quality web page is capable of ranking at the top. It is likely to contain references or backlinks from different sites, thus getting greater exposure. Moreover, it gets more visits and social media mentions, thereby positively affecting the brand reputation. This is a cyclic process of events where one lead is connected to the other.

How to Do It?

  • Creating backlinks
  • Social media marketing campaigns
  • Reviews by customers

3) Technical SEO

It primarily focuses on elements to improve a website’s ranking on SERPs. The sole motive of search engines is to present the best possible results against their users’ queries.

How do they do that? 

For instance, Google uses spiders that crawl and assess web pages on a multitude of factors such as user experience, page loading speed, etc. These spiders try to understand what the page is about. Here comes the importance of technical SEO. Professionals need to improve the technical aspects to help Google crawl and understand a site better.

How Does an SEO Expert India Perform It?

  • Fixing duplicate content issues
  • Using SSL
  • Creating XML sitemap
  • Enabling AMP and more

While you hire SEO expert India, it is advisable to check if the agency provides these above-stated services or not. However, often, business owners are confused about whether to opt for a freelancing SEO expert or an agency. 

SEO is not a one-man job. Therefore, it is nearly impossible for a freelancer to stand time for an entire site. Moreover, freelancers often advertise themselves as a Google certified SEO expert, which is not true. It is, therefore, advisable to rely on a reputed agency to work with the best SEO expert India.

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