Choosing a Reliable SEO Company: Black Hat SEO vs. White Hat SEO

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Search Engine Optimization has emerged as one of the most indispensable measures to secure a higher rank in SERP and improve brand visibility among the target audience. In fact, Search Engine Journal states that about 93% of all online experience initiates with the search engines. Therefore, proper utilization of SEO tools has become a key to ensure success in digital media marketing.

Amidst this enormous competition, where every business wants to rank #1 in SERP results, search engines are actively undertaking algorithm updates to curb black hat SEO techniques and ensure users get the best possible results against the search query. These algorithms check the contents and quality of a webpage based on several ranking factors. If the algorithm finds any violation of the search engine’s terms of service, it takes severe action against the website, often resulting in the site being banned completely.

Therefore, marketers who are outsourcing their SEO services must choose a reliable SEO company that will only use ethical measures and strategies to improve the rank of their websites.

Important Things to Check While Choosing a Reliable SEO Company

SEO services are high in demand these days due to the degree of technical understanding required to strategize and run SEO campaigns. Most agencies claim to provide reliable SEO services and guarantee effective results. However, marketers must be extremely aware and ensure that the SEO company they are investing in uses only white hat SEO techniques to improve the quality and visibility of their website.

Let's look into the differences between white hat SEO and black hat SEO.

  • Black Hat SEO

Black hat SEO is one of the most disapproved SEO practices that can increase the website ranking initially but will eventually lead to a severe penalty in the long run and get that website banned permanently. Black hat SEO tactics go against the search engine's terms of service and violate the webmaster guidelines provided by Google, Bing, etc. Some of the most recognized Black Hat SEO techniques include:

  • Generating automated content
  • Usinghidden texts or links
  • Link manipulation, which also includes buying links
  • Creating domains, pages, or sub-domains with duplicate contents
  • Creating sneaky redirects to manipulate the audience
  • Keyword stuffing, etc.

These techniques are simply meant to manipulate the search engine's crawling and indexing process and generate no value to the users. Hence, black hat SEO is highly denounced and is of no value to any website.

  • White Hat SEO

A reliable SEO company will use only white hat SEO techniques to improve your website's rank in SERPs.

White hat SEO is completely in line with the terms and conditions of search engines like Google, Bing, etc. These techniques stringently abide by the search engines’ terms of services and ethically follow the webmaster guidelines provided by them. With white hat SEO, a website can improve its position in organic search results sustainably. It completely eliminates the risk of a penalty or a website getting banned.

Some of the most recognized white hat SEO techniques, something a reliable SEO company masters at, are:

  • Using quality content
  • Making a site mobile-friendly
  • Using descriptive keywords and avoiding keyword stuffing
  • Avoiding link scheming
  • Eliminating the use of doorway pages, etc.

Therefore, marketers must invest only in a reliable SEO company that uses white hat SEO techniques to rank their website in SERPs and improve its visibility, credibility and authority. This will help avoid the hassle of search engine penalties which prove to be immensely harmful to any online business in this competitive age.

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