How Can A Real Estate SEO Agency Help In Boosting Your Website’s Performance?

Consumers are now largely dependent on the Internet to avail of different kinds of products and services, and the real estate industry is no exception to this. In fact, 90% of home buyers use the Internet, and in such a case, the one who masters real estate SEO, clearly wins.

Realtors today understand how important it is to be visible on the internet. Most real estate firms already have their website, but they often lack proper optimization. Hence, to improve conversion rates and ranking, such competitive businesses require assistance from a real estate SEO agency that can help in the following ways.

4 Ways A Real Estate SEO Agency Can Help

1) Creating A Responsive, Effective And Mobile-Friendly Website

A SEO Clarity survey states that a #1 ranking page on mobile gets about 27.7% of the clicks, whereas those on the desktop only get 19.3%. Moreover, responsive and mobile-friendly websites are more likely to rank higher than their standard counterparts.

About 72% of real estate buyers have searched for a home on their mobiles, and approximately 58% of millennial buyers found their dream houses. So, along with responsiveness, it is essential that the website successfully guides its visitors to make a purchase. 

There are numerous affordable real estate SEO services available that can help develop in the most effective way to improve their conversion rates.

2) Making City-Specific Content With Local Keywords

Location is a very crucial aspect of real estate, as most individuals first decide on the area and then the other factors. Their searches are also usually like “2BHK near Madison” or “Bungalows in Beaufort". Hence, creating area-based content using keywords that the locals are most familiar with will land the pages exactly to the search results of potential customers.

Even if one feels it is extremely tiresome to create individual pages for every small location, they can create city pages and mention the small localities in that area. This is one of those local SEO tips that improve exposure only among interested people, thus enhancing lead generation significantly.

3) Boosting Social Media Presence

Social media is a great place to get exposure and promote a business in a “not advertising” way. This is especially true for industries like real estate that involve customers going through various pictures before settling for a location or house.

Creating an aesthetic account on Instagram and Facebook can garner the attention of the younger demographic. This is an excellent practice in real estate SEO marketing as business owners can also leverage these platforms by putting their business links in their accounts and posts.

4) Getting Listed In Different Directories

A major part of local real estate SEO depends on location citations. Even Google is more likely to show businesses that are registered on its Google My Business directories. These local directories establish the fact to online crawlers that a particular company is indeed from a specific place and will help the locals of that area in some manner.

Individuals should maintain identical information across all the directories they register their businesses in so that search engines understand all of them are the same. If this seems too much for a business owner, he/she can always take help from a real estate SEO company and concentrate on his/her business strengths instead.

As of 2021, the online market has become severely competitive and unprofessional or inadequate optimization techniques might not garner substantial traffic. It will be ideal if business owners transition from self-taught SEO practices to experienced help from a real estate SEO agency after a certain point in time. The professionals will optimize the website as per the present trends and make it adaptable to future changes as well.